73,5% das empresas americanas já consideram as mídias sociais primordiais para a estratégia de suas empresas. E a sua, vai ficar de fora?

E usar o site mais visitado do mundo é a melhor forma de atingir o publico desejado nas redes sociais. Com mais de 500 milhões de usuários, o Facebook conquistou em 2010 o título de site mais visitado do mundo – ultrapassando até mesmo o buscador Google. Segundo Clara Shih, uma das maiores especialistas sobre o assunto, as pessoas e empresas não podem deixar de estarem onde seus clientes estão.

Em sua palestra no primeiro dia de Digital Age 2.0, maior evento de mídia social no Brasil, a americana enfatizou a importância de se usar o Facebook como uma ferramenta aliada às estratégias da empresa para conseguir atingir o púbico alvo e promover ações mais efetivas.

Clara iniciou sua palestra falando sobre o crescimento da base instalada de usuários de redes sociais no Brasil nos últimos anos. Segunda ela, o brasileiro tem a maior média de conexões online do mundo, com cerca de 360 contatos contra 200 dos Estados Unidos, que aparece entre os cinco primeiros.

“Nos últimos seis meses, o Brasil cresceu absurdamente rápido em redes sociais como o Twitter e o Facebook, que possuem média de 6 milhões de usuários brasileiros cada”, disse Clara. Segundo dados apresentados pela especialista, 73,5% das empresas americanas já consideram as mídias sociais primordiais para a estratégia de suas empresas. “O Facebook é a principal forma dessas empresas conseguirem conversar e conhecer seu público”, disse.

Clara explicou também como o relacionamento aberto dos usuários com o Facebook é imprescindível na hora de pesquisar e coletar dados. “Quando fui criar um site para o meu livro, decidi fazer uma página dentro do Facebook ao invés de um website tradicional”, disse. “Desta forma, eu posso ter acesso a informações dos usuários que eles jamais compartilhariam comigo em um site fora da nuvem do Facebook”.

Ao interligar-se ao Facebook a empresa consegue ter acesso aos gostos de seus consumidores e estreitar o relacionamento, criando um novo e poderoso canal de comunicação.

Tendências

Para exemplificar como fazer utilização efetiva do site, Clara apresentou algumas tendências. A primeira é saber escutar seu cliente ou consumidor, entender seus problemas para conseguir criar uma estratégia para resolvê-los. “Quando você investe no seu público, eles investem em você. Tornam-se evangelizadores”.

Clara enfatizou também que usar as ferramentas de publicidade do Facebook é uma ótima maneira de filtrar e encontrar exatamente quem são as pessoas que você deseja encontrar e atingir. Em seguida, ela falou sobre pequenas empresas que começam a trocar seus websites por páginas no Facebook. “Essa é uma tendência que está ganhando cada vez mais força nos Estados Unidos, e ajuda empresas menores a conseguir melhores resultados”.

Por fim, a especialista falou sobre os jogos, como Farmville, da produtora Zinga, que conseguiu reunir mais de 71 milhões de jogadores em seus jogos hospedados dentro do Facebook.

Clara Shih

Clara é autora do livro “The Facebook Era”, onde ela explica os detalhes minuciosos de como utilizar o maior site do mundo como ferramenta aliada nas estratégias de comunicação de uma empresa. Em 2007, ela criou o primeiro aplicativo empresarial a ser ligado ao Facebook e tornou-se referência mundial no assunto. Ela acredita que o sucesso do Facebook na publicidade está ligado à sua abordagem sobre o que as pessoas gostam, criando uma comunicação mais transparente e efetiva.

by administrador, o portal do administrador.

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Grupo de Mídia apresenta dia 12/08 edição 2010 do Mídia Dados

Além de todas as cifras com a evolução da circulação e da audiência dos veículos em cada região brasileira, cada meio de comunicação terá na abertura de seu capítulo um resumo do debate promovido pelo Grupo de Mídia entre seus associados e profissionais dos veículos convidados. “A mídia brasileira vive um momento especial promovido pela convergência. Há um número cada vez maior de veículos em função da maior democratização da mídia em geral”, afirma Vieira.­ Também haverá capítulos dedicados à mídia internacional e latino-americana.

Outra novidade no Mídia Dados deste ano é a inclusão de dez pesquisas promovidas por alguns dos principais grupos de comunicação do País que cederam os dados para a publicação, que terá uma tiragem inicial de cinco mil exemplares. Prometeram link para download.

6 Online Marketing Mistakes that Will Kill Your Business

#1: A sucky attitude

Your attitude about your own business will affect everyone else’s attitude about it. Every web visitor, every person you speak to, every twitter and FaceBook contact. They’ll know, without you telling them, exactly how you regard your business.

What are some of the warning signs that your attitude may suck?

  • When you don’t post for weeks on end.
  • When you haven’t put out a new product or service for the last six months.
  • When you say your business would be great if it wasn’t for those $#%^& customers.
  • When you whinge about how hard business is and how all those successful A-listers must have had friends in the right places.
  • When you’re expecting to be an overnight success and you’re surprised that you aren’t both rich and famous after six months.

#2: Marketing to a demographic, not a niche

The best and simplest definition of a niche that I’ve seen is “a group of people with a common problem who congregate together.”

What isn’t a niche? Freelancers are not a niche. Work at Home Parents (mums, dads, or both) are not a niche. Small business owners are not a niche. Copywriters are not a niche. Women over 40 are not a niche, neither are men after retirement.

Those are all demographics — and they’re all groups that I’ve seen people try to market to.

It’s only a niche when they share a problem.

So what’s the problem in your niche, and how are you going to solve it? Where does your niche group together so you can market to them specifically?

It’s a marketing paradox that the more you narrow your niche, the more successful your marketing will be.

Have a look at who you’re aiming at now and ask yourself if it’s a demographic or a real niche.

How can you narrow your message down to their core problem — the one that you solve brilliantly and uniquely?

#3: Looking like a cheapskate

It’s so easy to set up an online business these days — just whack up a WordPress.com or Blogger site and off you go.

Need graphics? Pick up some clip art. Logo and website header? $50 should take care of that if you outsource to the lowest bidder. Business cards? You can get freebies from Vistaprint, why pay money for a designer and printing? Newsletter list? Send that from your desktop with Outlook.

The only problem here is that your business looks cheap. And the overall impression visitors and potential clients get is that you’re (a) broke, (b) cheap and (c) unprofessional.

There are some things you can do free or low-cost and no one will notice. Your website is not one of them.

Don’t get me wrong here, you don’t have to go to the other extreme and mortgage your house to pay for the website. You do have to make sure that your site has a clean, professional look, that it’s easy to navigate, and that your web presence makes you look worth the prices you charge.

#4: Not capturing visitor details

Someone comes to your site, looks around, reads some posts, and then leaves. Sure, they liked it and intend to come back and read some more — but they never do. They forget, lose the url, get busy. And you’ve lost them forever.

I’m amazed at the number of small businesses that don’t have a way to capture visitor details — their names and email addresses. They’re losing customers and making life harder for themselves. It takes time and effort to attract people to your site, so why let them leave without a way to keep in touch?

Set up an email newsletter list (NOT from your desktop, see #3 above) and offer a valuable free report or ebook in exchange for their details. MailChimp is free up to 500 subscribers if money is tight at the start, and you can build from there.

Once you’ve lost a visitor they’re gone forever — along with every person they may have referred you to. Do you really want to let them get away that easily?

#5: Failing to plan long term

Or don’t plan at all. Business plans are for big businesses, and for when you need to go to the bank for capital, right? Wrong!

When you don’t plan you’ll drift. You’ll chase the latest marketing guru and technique, flit from this to that and wonder why nothing seems to work for you. What are you aiming for? What do you expect out of your business? How will you know when you’ve reached it?

You don’t need a 100 page plan full of legalese and possible budgets and financial projections that no-one but your Accountant understands.

But at the very least you do need to know what your aims (goals) for your business are, who you’re marketing to, and what makes you different from everyone else out there.

No plan = No business.

#6: All learning, no action

Are you a ‘gunna’? You’re ‘gunna’ do this and ‘gunna’ do that?

Just as soon as you’ve studied this marketing e-course, read those 136 ebooks, listened to the 84 teleseminars and watched the 78 hours of business videos that you’ve downloaded onto your computer?

How many information products have you bought that you’ve never read, listened to or watched? How many of them have you actually worked through step by step?

We all do this, or rather, don’t do this. Me? I’m waiting for retirement before I work through my resources folder — it’s the only way I’ll ever have the time.

Ebooks, courses, videos and all the other teaching methods are great, as long as you utilize what you’ve learned. Information junkies abound. People who take action on what they’ve learned are rare.

You’ll learn more in your first twelve months of actually running your business and putting yourself out there than you will from any number of books, courses and videos. Information is great, but nothing beats taking action.

About the Author: Mel Brennan is the antipodean force behind both SuperWAHM and the Two Hour Business Plan. You can also catch her on Twitter.

P.S.

Looking for the advice we talked about at the beginning: how to grow your business, get more customers, increase your conversion rate, gain several thousand daily readers, and all of that good stuff? You’ll find it on the free Copyblogger newsletter, Internet Marketing for Smart People. Come join us today!

Return on Investment or Single on Investment in Social Media?

When it comes to Social Media, there’s most of the time this dramatic notion of Return On Investment which immediately appears.

It’s a conceptual mistake.

We’d better think in terms of “single on investment”:

  • what is at stake is the preparation of the organisation to welcome, understand and manage social web within its diverse functions. Like in a journey, a brand or a person should prepare its bags, pack-age, understand the diverse milestones which are to come
  • when you fly to a new country, you need to get some change in the local currency. For instance, if you’re an American brand, you’d better get euros soon asp. You’ll also check what are the rates, what are the prices for daily goods or services
  • you’ll also try to find “friends” or local contacts, which will help you enter more deeply in a new culture
  • you’ll get some insights about local habits
  • you’ll probably get some vaccines!

Then, only then, you start your journey. And can think of the Return.

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