Case de sucesso em midias sociais: A Pepsi Social Media Strategy Lessons From Pepsi

“The real [Pepsi social media goal] was less about what’s the big strategy? and more about what are the small wins?” With millions of Facebook fans and Twitter followers, Pepsi is one of the few big corporations who have a good handle on social media. talked with Bonin Bough, Global Director of Digital and Social Media for PepsiCo, to uncover the company’s secrets.
Bonin believes the biggest social media challenge for businesses is embracing innovation. “Social media doesn’t have to be a conversation,” he says. “It could be a sweepstakes exclusive to the Twitter community or a contest only for Facebook participants.”
“The real [Pepsi social media goal] was less about what’s the big strategy? and more about what are the small wins?  How do we prove ourselves internally to the organization that these are viable platforms, and then prove successes [within the communities]?”
Scaling social communities is also a challenge.  It takes a lot of work and media dollars.
“I think [scaling users] is an interesting combination between using media dollars/techniques that are going to get you reach…as well as finding what the right participation in that community is,” he says. According to Bonin, the social space is still one big experiment, but a lot can be learned from early pioneers like Guy Kawasaki.
PepsiCo is a mammoth of a company, with entire teams dedicated to measuring social media interaction.  Bough offers advice to startups that lack such extensive man-power:  Do only as much as your resources will allow.  “If you don’t have the means to have a person on Twitter 24/7, then don’t do it that way….Have [something like] Follow Fridays were you spend two hours talking to the community if that’s all you have to work with.  There really are no set rules.”
Bonin believes companies should use social media to encourage brand dialogue among loyal users. Facebook, Twitter and other social networks, and give people who are passionate about products and companies a platform to express it.
“These are just new channels that we’re going to talk to consumers in,” Bonin explains.  Why wouldn’t we be innovative?  Why wouldn’t we be at the front of that and taking risks like we do in our business in general?”
Check out the full interview below.

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Logomarcas, imagens que falam.

Ao princípio parece simples, um texto e, as vezes, uma imagem.

Mas a logo é a porta de entrada para a imagem, a identidade da empresa. Vendo uma logomarca, sentimos várias coisas, é a primeira impressão em relação a marca. Além da adequação `a proposta de valor da marca, ao posicionamento e aos públicos principais, ela carrega muitos valores e mensagens. Algumas vezes o texto, a tipologia, as cores, falam por si só. Algumas vezes, a mensagem precisa de uma mãozinha, e o bom designer deve trabalhar a imagem com adequação as estratégias de branding e com criatividade e simplicidade.

Uma boa mudança de logomarca pode alterar os valores e o comportamento da empresa e dos públicos com quem se relaciona. Abaixo alguns logos e suas imagens falantes.

Body Wisdom

It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”.

Forkwire Logo

Designer – Bojan Stefanovic
Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember.

Big Ten Logo

The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

Amazon Logo

This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that has everything from a to z and it also represents the smile brought to the customer’s face.

ED Logo: Gianni Bortolotti

Designer – Josiah Jost
The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.

Eight Logo

This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.

Elle Hive Logo

Designer – Toni
It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.

Toblerone Logo

One of my favorite chocolates…yummy!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.

Marriage Logo

What better logo can be used to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful.

Heart Beats

Although it is quiet evident but still I liked the concept a lot. Two musical notes are bent in a way to make a heart and and headphns. The softness of this logo expresses “Love for Music

Logo !N3K8

The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate”.

FedEx Logo

You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.

Review Logo

Designer – Sean Farrell Logo Design:
When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!!

Lafeyette Logo:Even

If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!

Pakuy Logo

Designer – Maumer
As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P

Hartford Whalers

The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.

ZIP Logo

Designer – Mike Erickson
Zip – The “I” has been replaced with a zipper to connect the Z & P

VIA Rail Canada Logo

Notice carefully…the VIA rail Canada logo makes two train tracks with the letters” V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.

Mosleep Logo

You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues.


It is a logo for Architecture Center Of Budapest and looks more like a maze but if you follow the white space, the four lettered company name will become evident.

Piano Forest Logo

Designer: Jason Cho
The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.

NorthWest Old Logo

The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.

Horror Films Logo

Designer:Josiah Jost
This could be defined as real creativity…A regular film reel turned to look like a scary ghost for a production house.

Yoga Australia Logo

At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.

Google Logo:

Guys, now comes the most fascinating one…good job. When “Google” celebrated its 25 years of TCP/IP it revealed its logo with hidden year “2008”


Grupo de Mídia apresenta dia 12/08 edição 2010 do Mídia Dados

Além de todas as cifras com a evolução da circulação e da audiência dos veículos em cada região brasileira, cada meio de comunicação terá na abertura de seu capítulo um resumo do debate promovido pelo Grupo de Mídia entre seus associados e profissionais dos veículos convidados. “A mídia brasileira vive um momento especial promovido pela convergência. Há um número cada vez maior de veículos em função da maior democratização da mídia em geral”, afirma Vieira.­ Também haverá capítulos dedicados à mídia internacional e latino-americana.

Outra novidade no Mídia Dados deste ano é a inclusão de dez pesquisas promovidas por alguns dos principais grupos de comunicação do País que cederam os dados para a publicação, que terá uma tiragem inicial de cinco mil exemplares. Prometeram link para download.

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